Who is TreeSmart?
The TreeSmart program is run by a private company (TreeSmart Australia Pty Ltd) set up for the express purpose of running the TreeSmart program. The TreeSmart program concept was developed by the The Urban Transport Institute and Green & Gold Tree Farms. The Directors of TreeSmart Australia are Dr. Tony Richardson and Dr. Rita Seethaler, both Directors of The Urban Transport Institute.

While being run as a private company, the TreeSmart program is run as a "profit for purpose" enterprise, with all income derived from subscriptions being used to plant and manage harvested eucalypt plantations. Most of the plantations will be owned and operated by third-party tree farmers who will make their plantations available for carbon sequestration purposes. In return, they will be paid an annual rental for their trees to help defray the substantial costs involved in the establishment and maintenance of such plantations. Some plantations will also be established directly by TreeSmart.